Financial Market Data Cloud Services – Sheesh!
One of the toughest things to explain about what we do… is what we actually do…because it can be really obscure and difficult to communicate to non-developers. After giving all the marketing-speak of how we lower TCO, get rid of IT headaches etc, a lot of people come back with “Uh, yeah, but what do you actually DO?”
So, we’ve been working hard to create some pictures that simply, yet accurately describe what we do, and so far this is what we have come up with.
What are financial Web services or Cloud services?
The idea for this picture is that we help companies do the following:
- come to our website, sign up, try and buy our Web services on-demand like Salesforce.com
- since it’s all over the Web, there is no in-house software etc. requried
- get your data by the song (service) instead of a CD (feed) like iTunes
- to make it easier to build financial apps and websites
(Note: for the lawyers, the trademarks above remain the property of their respective owners)
Then, just when we think we’ve done it, they ask: “So, what is this Splice mashup community thingy then?” This is the picture we came up with for this question…
Splice Web services on-demand community mashup platform
We’re still working on this one, so any help is appreciated.
2 Comments so far
Leave a reply
I would focus on the benefits, who has the needs you want to meet, and the ‘big picture’ of how you create value. As in…
- Help your customers innovate
- make it easy to build financial-information products, services and websites (you sort of have this)
- Make development faster and less complicated so that customers spend more time innovating and building their business, less time recreating essential resources that are not competitive differentiators.
Just my 2 cents…
[...] of the things we struggle with here at Xignite is how to explain what we do in plain English. We get a wide variety of visitors to our website from Wall Street traders who’ve never heard [...]