Financial Market Data Web Services – Xignite Blog

Everyone has been talking about how much smaller this year’s SIFMA Technology Management Conference was when compared with previous years, fewer exhibitors and fewer attendees.  But for Xignite, this year’s show was the biggest ever. If you missed us at this year’s SIFMA TMC, we hope to see you next year. Feel free to take a look at the 2009 Xignite SIFMA TMC Photo Gallery by Clicking Here.

Despite the fact that this year’s SIFMA Show was scaled down quite a bit, we were positively overwhelmed with demand at the Xignite booth.  Our staff of seven was slammed every minute they were on the floor, answering questions, giving product demos and handing out free Xignite goodies.  Even after show hours were over, our booth stayed filled with people wanting to talk about on-demand web services.  Even when walking the halls, I overheard many others talking about Xignite, our cool new products and exciting activities that we were sharing at the show.  In retrospect, I wish we had brought a staff of twelve to handle all the demand.

Maybe it was just the Xignite shot machine and free booze we passed out. For me, it was fun demonstrating how it’s a lot easier & cheaper to get data “by the glass” (aka on-demand) rather than getting data “by the fire hose” (aka bulk files and data feeds).  If it was alcohol that brought the hordes a-knocking at our booth, that would give a whole new meaning to the phrase, “generating buzz.”

Or maybe we saw so much demand because people just couldn’t resist the power of our free t-shirts, pens, mouse pads and other freebies.  Maybe it was the awesome VIP Event that we hosted at the Forbes Galleries. Or perhaps everyone heard about us from the recent publicity surrounding Xignite, like the amazing coverage in Inside Market Data or product announcements surrounding XigniteOnDemand and XigniteCorporateActions.

In truth, I don’t think any amount of publicity, bribery or booze could have generated the amount of buzz we saw.  Having talked to many at the show, I got a strong sense that people are more serious than ever about finding game-changing technology, like on-demand web services.  Over and over again I heard people looking for way to simplify data projects, dramatically cut costs and reduce the time it takes to delivery new data initiatives to market.  In these categories, Xignite is the only show in town.

Like the red-headed stepchild of reference data, corporate actions have been easy to neglect for many years, given the time, expense and difficulty of automation.  That is, until the financial crisis combined with globalization to turn corporate actions into a high-priority risk factor.  Like a red-headed stepchild turned Class A felon, corporate actions now threaten portfolios with greater risk than ever.

Before the crisis, globalization had already brought corporate actions to the breaking point.  Portfolios filled with a wide array of securities from companies around the globe naturally required a way to handle corporate actions from a wider array of companies adhering to a wider array of standards and regulations.  Let’s face it.  It’s not easy to build automated systems to handle an increasingly diverse set of data delivered through an ever more diverse set of technology standards.  So, it was easy for corporate action automation projects to fall off the bottom of the priority list.

But now, with the global financial crisis in full swing, the good old days of being able to neglect corporate actions appear to be over.  As companies seek to respond to the crisis, they’re issuing a flood of new corporate actions to reorganize, inject new capital, retain cash and accomplish a host of other creative financial solutions.  For investors and asset managers, it’s as if the red-headed stepchild is on a rampage, knocking over IT’s system building blocks, breaking analysts’ economic models for valuing securities, and generally making asset managers lose their hair.

I wish I could claim it was prophetic that we timed the release of XigniteCorporateActions to coincide with the up-surge in demand we’re seeing for automating corporate actions, but it was really more a matter of luck than foresight.  Still, it’s hard to imagine a time when on-demand financial web services for corporate actions data was needed more than right now.

So, if your red-headed stepchild has been begging to go to juvie in recent months, here’s a little tough-love parenting tip:  Don’t waste the next nine months trying to build your own data management prison to contain your corporate actions problems.  Just dial the Xignite emergency number and ask for an on-demand web service that can lock up your corporate actions problems in a matter of weeks instead of months.